Red Bull linked with Nissan sponsorship
Austrian energy drink giant Red Bull is set to significantly increase its motorsport sponsorship within Australia, with Nissan's V8 Supercars entry tipped to usher the highly-sought after sponsor into the series.
The new role will, according to Red Bull, "design, develop and execute a world-class motorsport program to position the Red Bull brand as a leader in this sport".
It is believed the ties between the Nissan Motor Company and Red Bull could pave the way for a deal for the energy drink giant to sponsor one or possibly two of Kelly Racing's four factory Nissan Altima entries from 2013.
Nissan is currently involved with Red Bull's championship-winning Formula 1 team, Red Bull Racing, which uses Nissan-aligned Renault engines, with branding for the Japanese manufacturer's performance luxury Infiniti brand.
Red Bull already sponsors Rick Kelly (pictured above) and has previously been linked with backing Kelly Racing, however its Australian sports marketing campaigns have so far centered on extreme sports and backing individual athletes.
While Jack Daniel's is set to extent its partnership with Kelly Racing, which dates back to the team's Perkins Engineering roots, the title sponsorships on the other side of the garage could be up for grabs in the switch to Nissan.
Pepsi Max's deal with the team expires at the end of the 2012 season, having only extended its agreement for a further one-year after joining the team in 2011, while Fair Dinkum Sheds is also believed to be on a one-year deal.
Other V8 Supercars possibilities for Red Bull include front runner team Triple Eight, who will lose long-time title sponsor Vodafone at the end of the current season but has been heavily linked with existing partners and Red Bull energy drink rival Monster as its new backers.
CLICK HERE for more on Monster and Triple Eight.
CLICK HERE for more on Nissan's 2013 driver situation.
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