V8X Supercar Magazine has entered into a strategic partnership with Speedcafe.com, starting with the upcoming release of issue #86 from Monday April 13.
The new allegiance will see V8X.com.au publishing exclusive Speedcafe.com news content, while the magazine will be marketed and sold online through Speedcafe.com.
Each bi-monthly edition of V8X Supercar Magazine will also include an exclusive column from Speedcafe.com editor-in-chief Gordon Lomas and editor Stefan Bartholomaeus, who will join existing columnists Mark Larkham, Garry Rogers, Mark Winterbottom and editor Adrian Musolino.
"The team at Speedcafe.com have done an enormous job positioning themselves as a market leader in motorsport news in a little over five years," said V8X Supercar Magazine Allan Edwards.
"We have a different product, but the same goal of producing the best content possible for the fans and creating this strategic alliance makes complete sense on so many levels.
"We have to thank Leisa (Emberson) and Gordon (Lomas) and their team for embracing this idea which I am sure is going to benefit all stakeholders – especially the loyal fans of V8 Supercars."
The two outlets will combine to leverage their print, online and social media assets to provide a smorgasbord of content for their growing legion of fans.
Speedcafe.com will provide the opportunity to purchase individual copies or subscriptions to V8X Supercar Magazine, while daily news content for all forms of motorsport will remain First, Fast and Free on the website.
"V8X magazine has been the standout publication of its type for sometime in this country," said Speedcafe.com general manager Leisa Emberson.
"(Publisher) Allan Edwards is a stalwart of the motorsport media and, like us, has a passion for the business of motorsport and producing the best possible product for the fans.
"We are proud that Speedcafe.com has become the industry leader when it comes to motorsport news in this part of the world and our international reputation and numbers continue to grow on a daily basis.
"Allan elected not to compete with us on the delivery of news, but instead concentrate on creating a respected feature magazine which is unique and provides a terrific read and stunning images.
"We believe Speedcafe.com and V8X complement each other and we look forward to a long and successful partnership, which will include great opportunities and incentives for our combined readership."
Established in 2000, V8X Supercar Magazine is the only publication exclusively dedicated to V8 Supercars and will now be supported by the multi-award winning Speedcafe.com website.
V8X Supercar Magazine issue #86, featuring new Triple Eight Race Engineering recruit Shane van Gisbergen on the cover, will be on sale from Monday.